HYSTERESIS, Mira Nedyalkova

Mira Nedyalkova’s magnificent visual provocations are constantly being banned from social media. Her accounts are deleted despite having tens of thousands of followers. In a series of art books, NO SHAME will publish everything Instagram censors.

The first volume is titled HYSTERÉSIS (from the Greek ὑστέρησις – “lagging behind”). In physics, hysteresis describes the phenomenon in which the present state of a system retains a memory of the forces previously acting upon it.

Mira Nedyalkova rose to fame with her erotic underwater photography, but she left the aquarium behind long ago. She has since allowed her imagination to roam freely, without limits. In Hysteresis, through 52 daring portraits, she translates the scientific principle into the language of human experience.

The book is designed so that each portrait can be removed and displayed as a standalone work of art in your own space.